Wendy Collins | Chief AI Officer

As Chief AI Officer, Wendy leads the development of Aspirent’s AI thought leadership and practice offerings—working directly with clients and project teams to develop AI strategies and roadmaps that deliver competitive advantage.  

Wendy’s career spans 25 years in the AI & Advanced Analytics discipline and includes both corporate and consulting experience in the eCommerce, airline, utilities, communications, and media & entertainment industries for household name brands like Delta, Turner, Macy’s, StubHub, Western Union, and the U.S. Army. Prior to joining Aspirent, Wendy was the founder and principal of The Catalyst Partners, an independent consulting firm specializing in business transformation through the application of data and advanced analytics. 

Wendy earned a Bachelor’s degree in Industrial and Systems Engineering from Auburn University. She lives in the San Francisco Bay Area with her husband and three children and spends her free time hiking and enjoying the outdoors. 

Expertise 

• AI Strategy Design & Deployment 
• Customer Segmentation 
• Predictive Analytics 
• Consumer Behavior 
• Pricing & Revenue Management 
• Statistical Analysis 
• Process Reengineering