Amanda Hand

Amanda Hand

Principal

Amanda Hand is a Principal with Aspirent and a founding member of the company and leads the Data Science Practice. Amanda has over 10 years of advanced analytics consulting experience serving as a trusted advisor to clients, and solving complex business challenges by turning data into decisions.  She leads solutions from project definition to execution and delivery, providing thought leadership and data-driven recommendations to senior leadership in marketing and business operations.  Amanda is highly skilled at communicating requirements and insights between the business and technical teams and is consistently successful in helping change organizations’ cultural mindset around data literacy. She developed the North America retail channel segments for a major CPG brand, refining its go-to-market strategy for product placement, and led a team to create a predictive model to optimize equipment maintenance for a multi-region utility company. She has deep experience in leveraging data mining, predictive modeling, segmentation, and other statistical methods to drive efficiencies in: explaining and reducing customer churn, customer acquisition, identifying valuable business segments, influencing social brand conversation, guided analytics and reporting, root-cause analysis, and more.

Amanda holds Master’s and Bachelor of Science degrees in Statistics from the University of Georgia. Outside of Aspirent, she enjoys traveling, spending time with her husband and two young children in Newnan, GA, and serving her community through the Newnan Junior Service League, where she served on the Board for two years as Treasurer.  She has a passion for STEM education, especially for young women.

Expertise

  • Propensity Modeling
  • Segmentation
  • Customer Behavior
  • Social network analysis