How to Use Storytelling Conventions to Create Better Visualizations
Dan Gastineau, practice leader for Visual Analytics at Aspirent, recently published “How to Use Storytelling Conventions to Create Better Visualizations”…
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Four Ways the Data Scientist Has Evolved to the 21st Century
Understanding the importance of the human – machine integration and complementary decision-making skills from each appears to have made its…
How to Choose the Proper Analytics Tools for an Enterprise
In this article, we offer key steps to provide your organization with a framework for determining how to optimize its…
Five Steps for Choosing the Proper Analytical Tools for Your Organization
Data is quickly becoming a company’s most important asset. To monetize this asset, organizations leverage analytical tools that generate insights…
Propensity Score Application
Propensity score based methods applied to mitigate the bias in treatment effect estimation incurred by self-selection on observables, usually follow…
Machine Learning Applications for Document Classification
Machine learning is being applied to many difficult problems in the advanced analytics arena. A current application of interest is…
Data Visualization: Make Your Message Obvious
Many visualizations require extraordinary powers of deduction to understand them. Sometimes it feels like the author is intentionally trying to confuse you. However, it doesn’t take much to transform…
Commoditization of a Project Manager
Say it isn’t so! As an employee and consultant that has played in some form the role of project manager for the majority of my twenty-six-year career…
Three Ways to Generate Profit With the Data You Already Have
Build it and they will come. That is the view many organizations maintain about their data lakes and data warehouses. Companies are rapidly investing in systems and…
Self-Service Analytics Are Here, Do Business Intelligence Teams Face Extinction?
The world of analytics is changing. Self-Service Analytical tools like Tableau, Qlik, and Power BI are enabling business users to perform reporting and analytics on their own…
Marketing Mix Modeling – Avoiding common pitfalls
Peek at the ever-increasing cost of a Super Bowl television ad and you’d likely be unconvinced that many companies’ marketing budgets are shrinking. Nevertheless, it’s happening and…
Creative, Collaborative Scheduling
Have you ever had a project with several cross-functional workstreams, multiple internal and external parties, an aggressive schedule, and leads that wouldn’t commit to a deadline? Sounds…
What Crash Davis Taught Me About Business Analysis and Product Management
Business analysis is what I do, so it’s no surprise that I find inspiration for my trade in unexpected places. Most, however, would have a hard time…
Making Retrospectives Fun and Engaging
Are your retrospectives becoming stale or repetitive? Are they failing to add value? For new agile teams, does awkward reluctance impede honest input? Transforming the mundane into…
Writing Effective User Stories
User stories are the smallest units of user functionality in agile which can be delivered in one agile sprint. A user story must deliver particular value to…
Iterate or Fail?
Agile development techniques have been more and more adopted by IT organizations trying to seek faster time-to-market and to reduce business risk thru frequent iterations & customer…
The Evolution of a Product Evangelist
Product Managers evolve along a continuum into “Evangelists” with passion, training and experience. The Framework At Aspirent we believe that Product Evangelists make markets. They are industry…
Analytics with Jupyter Notebook
Out of all the tools in in my Analytics toolkit, I am particularly fond of the Jupyter notebook. It is a web application that allows you to…
Thoughts and Reactions to Post on New Leaders Stepping into Difficult Situations
For those that don’t know about Simon Sanek, he’s described as “a visionary thinker with a rare intellect” Sanek teaches leaders and organizations how to inspire people. …
Database Marketing – Targeting Existing Customers
Database Marketing is the process of taking existing customer, market and competitive data to create targeted marketing messages to retain existing customers, acquire new customers and ultimately…