Dr. Beverly Wright leads the Analytics and Insights practice for aspirent. She is also an Executive Education instructor at Georgia Tech, serves on the Board of Directors for Business Analytics Center at Georgia Tech, and serves as an instructor for Emory’s Continuing Education.
Beverly brings over twenty years of marketing science, analytics, and insights experience from corporate, consulting and academia. In her consultative roles for both nonprofits and for profit businesses, she solves critical issues through the use of modeling and advanced analytics. Her academic experience spans over a decade with a strong emphasis toward community engagement and experiential learning, where she provided direction and oversight for hundreds of projects led by masters students. She’s also worked for companies within or leading Marketing Analysis, Advanced Analytics, and Market Intelligence departments.
Beverly earned a PhD in Marketing Science, a Master of Science degree in Analytical Methods, and a Bachelor of Business Administration degree in Decision Sciences from Georgia State University. She regularly presents at professional and academic conferences, as well as publishes articles in various business journals.